Creating iOS apps begins with clarity about the target users, the app's purpose, and the scenario to address in the initial release. A thorough discovery phase helps define the MVP scope, pick an appropriate architecture, and avoid features that look impressive on paper but don't enhance actual usage.

After laying the groundwork, attention turns to user interface behavior, performance, and stability across iPhone generations and iOS versions. Consistent navigation patterns, robust state management, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) simplify maintenance and scalability after the App Store release.